Responsive website design is the topic of the day and virtually all companies regardless of the size are working on developing responsive websites to increase their market base as well as drawing their customers closer. So, what is responsive web design?
Responsive web design is the process of maximizing the website structure in such a way that all the key details of your website is displayed in an optimum viewing point, simple reading and navigation at the very minimum resizing as well as scrolling in different types of devices or display size.
To put it simple, it helps to ensure that the website works well and simple to use on virtually all devices. This reduces the need for an alternative design and development of new website phases for every gadget in the market.
Now that you have known what responsive web design is, let us now look at a few reasons why it is essential for your site development.
More Mobile Traffic.
According to the latest research by website developers, more than 50% of traffic on top websites was through mobile devices and not Pc’s. Therefore it is increasingly essential for companies or business organization to develop websites that can easily adapt to small devices such as mobile phones and tablets so that user will not experience difficulties in browsing through the websites.
Faster Mobile Development at a Reduced Cost.
Developing a sing responsive website adaptable to both mobile devices and personal computers takes less time than developing two different websites for the two. It equally cuts down the cost of developing and maintenance of different versions of websites to cope up with the new gadgets introduced in the market every now and then.
Reduced Bounce Rates.
A responsive website and maximized mobile website offers a far better user encounter for the browsers. As a result, it is more likely that they will stay for a much longer time and take a look at different areas within your website. Additionally, if your website is not adaptable to different devices, it is often difficult to engage your visitors and as a result, they are more likely to bounce off.
Improved Online Browsing.
The first impression is an important encounter anytime a visitor visits your website irrespective of the type of devices they are using, whether personal computers or mobile devices. They should, therefore, have a positive experience if they are to come back again. If they experience difficulties such as constant zooming and shrinking of images on their first visit, then they are likely to try alternative websites and this may not go down well with your business.
As the number of new devices continues to flock the markets, it is essential that every website owner develops a responsive website to accommodate every single person so that they all have a similar user encounter in the end.